As Online Media Director for my chapter, I led social media campaigns for philanthropy events, recruitment, and creating a cohesive brand identity across all platforms
Spring 2025 Philanthropy Fundraising Week — Benefiting the New River Valley Chapter of CASA (Court Appointed Special Advocates)
Campaign Impact
This campaign resulted in a 233% increase in fundraising and a record-breaking $30,000 in donations for the NRV CASA.
Views, interactions, and profile activity significantly increased from the 2024 philanthropy week social media campaign post.
2024
2025
124% increase in views
43% increase in interactions (likes, comments, shares, saves combined)
34% increase in profiel activitiy (clicks, follows, profile visits)