VIRGINIA TECH KAPPA ALPHA THETA
TEAM
Outreach
ROLE
Online Media Director
TERM
December 2025 - Present
My impact
Spring 2025 Philanthropy Social Media Campaign
This social media campaign resulted in a 233% increase in fundraising and a record-breaking $30,000 in donations for the New River Valley CASA.
Views, Interactions, and Profile activtiy signifcantly increased from the 2024 philolnathropy campaign
124% increase in views
43% increase in interactions (likes, comments, shares, saves combined)
34% increase in profile activity (clicks, follows, visits)
2024 campaign results
2025 - my campaign results
